Digital Marketing is considered to be the most fascinating and fastest growing branch when it comes to marketing. Keeping up with developments and trends, social marketing has also become very
important for markets, as more and more people gets connected each day.
With the changes seen in the technology and software at a high rate, it is getting challenging to maintain with trends, as the product and services are evolving and adapting to the online sphere.
Digital Marketing Course Learning Objectives
The overall objectives are to understand internet users and to identify profitable E- Marketing strategies. In addition, this course will help you master the following:
- Introduction to Digital marketing ecosystem
- Website Planning & Creation
- Search Engine Optimization
- PPC Advertising/Google Adwords
- Google Analytics
- Social Media Marketing
- Email Marketing
- Online Display Advertising
- ECommerce Marketing
- Lead Generation For business
- Content Marketing
- Affiliate Marketing
- Online Money Making Via Adsense & blogging.
Module 1 – Introduction to Digital marketing ecosystem
Digital marketing was previously known as Online Marketing, Internet Marketing. The introduction to digital marketing modules will enable you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization or business.
Module 2 – Website Planning & Creation
The purpose of this module is to practice the planning aspects needed to create a quality website. Every business starts from a website or any web portal which become a place to sell the product and services. This module will make enable you in developing your website by your own.
Module 3 – Search Engine Optimization
SEO is a preferred technique & practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. You will be able to optimize a web site for search engines to produce more results from the organic traffic. This comprehensive module will make you enable in developing the on page and off page SEO strategies for the website.
Module 4- PPC Advertising/Google Adwords
PPC is an active practice by the online advertising experts. Paid per click advertising which are commonly driven through adwords campaign tool or through Bing advertising. In this module, you would be able to create, manage and analyze the paid campaign to generate the ultimate objective of your business (Branding, Lead generation or a sale).
Module 5 – Social Media Marketing
This module is designed to educate and enable you and learn social media techniques, we’ve created a modular range of social media training program aimed that you can deliver your campaigns as per your goals. You will learn how to run set up and run your campaigns on Facebook, Linkedin and can engage on twitter to generate more traffic to your website and in lead generation.
This module is specially designed for partners with little or no social media experience and guide you through an easy-to-follow process.
Module 6 : Email Marketing
Email Marketing: Foundations and Best Practice is a insightful module that introduces you to the exciting and cost-effective world of email marketing and how to execute successful email campaigns.
- Learn how to build profitable relationships, drive sales, and increase your market reach
- Learn how to set up and run your own email campaigns effectively
Module 7 : Online Display Advertising
The Digital Display Advertising module makes you well versed with the skills and knowledge to implement and manage effective digital display campaigns.
The module covers the core concepts will guide you the digital display advertising, and in exploring what is involved in developing and managing effective ad campaigns.
Module 8 : ECommerce Marketing
The whole world is moving towards ecommerce and providing opportunities to sell products without any physical website. In this module, you will be able to learn that how you can market your product on various other platforms/Portal.
Module 9 : Lead Generation For business
First and foremost we should cover the mechanics of lead generation. The superlative lead generation campaigns contain most, if not then all of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen, which includes:
Offer >> Call to action >> Landing page >> Inquiry Form.
This module will make you well versed in designing your own campaigns, call to action with proper landing pages to increase the lead funnel for the products and services.
Module 10: Content Marketing
Through this course you will understand the benefits of content marketing as well as the importance of quality content which in return will drive the traffic to your website. You will understand the concept of inbound marketing and the advantages of organically attracting visitors to your site through offering content that is of value to your customer. Trainees will be familiar with the different types of content that a business can offer online, including blogs, white papers, videos, webinars and more.
Module 11 :Affiliate Marketing
The Affiliate Marketing Module will help you in understanding the benefits of affiliate marketing and explain you the different types of affiliate publishers including the leading marketing networks and agencies. You will understand how to implement and manage an affiliate marketing campaign.
Module 12 : Online Money Making Via Adsense & blogging
You will learn AdSense essentials, Basic terminology, Getting started, The potential of AdSense, Money matters.This module will help you in setting up an account to building a content-rich website. Will guide the process to get your website approved on google adsense. Apart from Adsense, this module will cover the technique to develop your blogs and the ways to make money from those blogs by getting more traffic on your website.